Viasat Sport
This project was created as my final project during my studies at HyperIsland. I was grouped with 5 classmates and we were given Viasat Sport as our client, Sweden's equivalent of ESPN. They wanted us to create an ad that went against their traditional, old-school values and that embraced creativity and originality. We ideated and came up with a humorous story that showed the crazy side of passionate sports fans. Then we spent weeks planning and organizing with only about a $1500 budget. We hired and flew out several actors/extras, we rented locations and equipment, and we planned all filming days. This was the result and they were quite pleased, as were we.
